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Last 28 Days — Organic Search

GA4, Organic Search channel only. Last 28 days (Mar 31 - Apr 27) vs previous 28 days (Mar 3 - Mar 30).

Organic traffic dipped 11% (967 vs 1,082 sessions) but conversions stayed flat — 17 this period, 18 last. So organic is actually doing its job better than the headline suggests. The big tension is that the lymphatic-drainage blog post is now 41% of all organic traffic (395 of 967 sessions) but has converted exactly zero times in the last 28 days. The home page lost 5 conversions (14 → 9) — that's the biggest commercial drop in the organic mix.

Organic traffic is steady at 25-50 sessions per day. The previous period had a few standout days in the 50s (Mar 5, Mar 10, Mar 14, Mar 21) that the current period doesn't replicate. The current period ends strong (Apr 24-27 averaging 45/day) which is a positive signal.

Other key metrics

Engagement rate jumped 12% and average session duration is up 29%. That's a real quality improvement — fewer visitors, but the ones who land are spending more time and clicking through more pages. Conversions per session held at ~1.8%.

Monthly trend

Organic traffic peaked at 9,119 sessions in May 2025, then dropped sharply through summer and has been settling in the 850-1,200 band since November. April 2026 is partial through Apr 27. The May 2025 peak is a clear anomaly worth investigating — what was ranking then that isn't now? Likely tied to a specific blog post that lost rankings.

Top organic landing pages

A few things to pull out:

1. The lymphatic drainage post is 41% of organic traffic with 0 conversions. 395 sessions → 0 conversions this period, 486 → 1 last period. This is the single highest-leverage page for CatSpring's organic SEO. Even a 0.5% conversion rate would add 2 conversions. A starter-pack offer, sticky CTA, or exit-intent popup would likely move the needle.
2. Home page picked up organic share (190 → 206 sessions) but conversions dropped (14 → 9). The branded queries are still firing, but the home page is doing less of the closing.
3. Product PDP organic is small but growing. Yaupon Teabag Starter Pack went from 1 to 10 organic sessions. Iced Yaupon Tea also 1 → 9. These are real ranking improvements on commercial pages.
4. The blog cluster is doing the work. Best tea for hair growth, what are tannins, best teas for sinus infection — these long-tail health queries are ranking and pulling consistent traffic. The architecture is working.

What to do next

1. Add commercial CTAs to the lymphatic drainage post. This is by far the highest-leverage move. 395 sessions/month deserves better than a single sidebar link. Test a sticky starter-pack offer, a "lymphatic support" product bundle, or a free shipping bar specific to that page.
2. Investigate why home page organic conversions dropped from 14 to 9. Same traffic, fewer conversions. Could be checkout issues, could be a UI change, could be channel re-attribution. Worth a side-by-side check on the home page funnel.
3. Audit the May 2025 peak (9,119 organic sessions). Pull GSC data for May 2025 vs now and find what was ranking that isn't anymore. Likely a single high-volume keyword loss to recover.
4. Double down on the health-condition blog cluster. "Best tea for X" posts are clearly working. Run a topical authority sprint on related conditions (best tea for inflammation, best tea for energy, best tea for stress) to build out the cluster.
5. Pull "yaupon tea" branded GSC queries. Home page is the biggest commercial organic landing — confirm rankings and impressions on brand terms haven't shifted.