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April 2026 — GA4 Monthly

Headline: Sessions up 18% month-over-month, with branded search driving most of the lift. Conversion rate held steady at 2.4%.

Sessions trend

What changed

The 18% jump came from two places. Branded search picked up after the email campaign on April 8, and a couple of older blog posts (the supplements one, the gut health one) finally cracked the first page on Google.

Worth watching: direct traffic is still flat. We've been talking about that for two months. Time to look at it.

What to do next

1. Double down on the email-driven branded search lift. Schedule the next campaign for May 6.
2. Audit direct traffic. Could be a measurement issue (UTMs missing) or a real engagement gap.
3. The two blog posts that ranked: write follow-ups in the same cluster.